Friday, June 23, 2006

Search engine optimization

Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing.Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results. These Search Engine Optimization methods leverage knowledge gained from a scientific understanding of the inner workings of search engines.

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Meta Tags:
I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag

Navigational Links:
at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page.

Anchor Text:
Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page.Your anchor text needs to be the keyword or phrase you are trying to target.


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Website Design India Freelance web Designer

When first starting out to create a website, especially if you are a beginner You can create your own web pages using a editor like Microsoft's Front Page.With this software, you can write your web page like you would any document and then drag and drop images easily. Some practice may be needed, by buying some templates, you can cerate a professional website for free or by using some of the free templates found on the Internet. Mainly in order for you to successfully present your ideas you have to create an effective layout design in an interesting manner whatever your topic may be.

Layout
Content
Application of graphic designs
Easy and quick navigation
Logo
Choosing colour

Layout format - this will serve as your guide for a good design. Primarily this context must encompass a clear and well organized content that will make everybody understand and appreciate. A simple design, layout makes it easier for you to build your website. The end result will be a website which your visitors will find easy to navigate and easy get whatever information they want.

Application of
graphic designs - you must be careful in choosing for the appropriate design that will best represent your projects.

Easy and quick navigation -Always see to it that you are able to include a link that will bring them back to the main page. create a navigation structure that is common for all the pages in your Web.Keep the use of hyperlinks inside your text paragraphs to a minimum. Don't use hyperlinks inside text paragraphs to send your visitors to every random page of your Web. If you must use hyperlinks, add them to the bottom of a paragraph or to the navigation menus of your site. A key aspect to making your visitors happy is insuring they go where they need to go, quickly and efficiently. Good navigation design comes from experience, and should be one of the most important aspects of your
website design project.

Logo - Create a simple logo to identity your website. Have a captivating tag line somewhere with the header, and write an About Us page which describes the uniqueness of your website. These will leave an impression for your visitors to remember your website.

Choosing colour- Have a clear color scheme based on the theme of your website. Choose carefully a set of colors you use for your background, text, border, tables and cells etc.The color scheme expresses the characters of your website and makes it unique and attractive.


one of the most important aspects you need to keep in mind at all times when choosing a website design firm or designing the website yourself. It is very important to remember that most of your visitors haven’t spoken to you yet and your site will be the first impression they have of your company. If your website design lacks professionalism and/or does not reflect that of a well established company, your new prospect can easily loose confidence.

1.Try and avoid run of the mill things like page counters, java text scrolling, flashing images, GIF images, signs which say “we are not ready.” Or, too many illustrations or animations, black grounds or fade ins.

2. Create a design which coveys in a stylish way what it has to. Instead of using downloaded illustrations use original ones.

3. Avoid things like heavy files or graphics. These will slow down your pages. GIF is better than JPEG files.

4. Think of the target audience and subject being addressed when designing. The overall effect should be that of exclusivity.


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