Friday, June 23, 2006

Search engine optimization

Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing.Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results. These Search Engine Optimization methods leverage knowledge gained from a scientific understanding of the inner workings of search engines.

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Meta Tags:
I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag

Navigational Links:
at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page.

Anchor Text:
Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page.Your anchor text needs to be the keyword or phrase you are trying to target.


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1 Comments:

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