Monday, December 11, 2006

Internet Marketing Seo

When you break down the actual components of Internet marketing, it all comes down to variants of coding a website to meet the requirements of the search engines.
While there are many ways to grow your presence online, one of the truest ways to make sure your efforts will continue to work for you years from now, is to be sure your efforts are properly optimized.
From press releases to blogs to articles to whitepapers, anything that appears online should be optimized, since you never know how someone will first come to learn of your product or service.
Videos uploaded to YouTube or Google video should be optimized. Podcasts can be optimized. Your RSS feed can be optimized.
Getting the point?
Since the engines are always looking for the most relevant content, if your content is properly optimized, it has a better chance of staying ranked for long periods of time.
Anything that appears online or exists in digital format on the web can be optimized. It only takes a little bit of extra effort, but the payoff is well worth it.
-To your online success!

Paul Bliss
www.SEOforGoogle.com

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Sunday, November 05, 2006

Link exchange really work

Everyone who has a website knows that to have sales you must have traffic, but not just any traffic it has to be targeted traffic .There is great value in true reciprocal links; however, if you manage your links pages properly, those pages can also bring you additional search engine traffic.

• List on Free Top Web directories and search engines

• Exchange link with your associates

• get one way link by article submission and blogs

• Using forums and including your sites link in your signature

• Reciprocal link exchange

• One way link exchange

Link exchange really work, A Link exchange is a clever way to get hundreds or thousands of visitors to your website for free. The concept is very simple and the exchange process is easy to put into action. First, you join a link exchange program that includes individuals with websites to promote

what is Link Exchange?
In Link Exchange basically, we exchange-add our site link in your site and your link in our site.
Get Listed on Free Top Web directories and search engine

get listed on open directory project dmoz.org and dir.yahoo.com etc….

visit a big search engine and enter a keyword you feel is extremely related to your website. And related to your content and that have a list of partner links displayed on their website submit your website their.

Reciprocal link campaigns
there are many ways to get traffic. Reciprocal link campaigns are good.
Reciprocal Link Exchanges can increase your website's visibility in search engines... If they are true reciprocal links. When making Reciprocal Link Exchanges, Make it count!
For example, if your site is about web design, you will want to exchange links with other web site design, seo, web templates and resources related to the webWhen visiting sites for link exchange, ensure there is a link from the main page to their directory.

If you cannot easily find their reciprocal link directory

Look for links that read:

-Links
-Link Exchange
-Link Partners
-Link to Us
-Add site
-Resources
Partner sites

Traffic exchanges can expose your website to Internet users on a worldwide basis. As a result, the exchange can give your website a lot of hits
Traffic exchanges are one of the best methods of getting exposure to your site on a limited or zero budget. The more quality exchanges you sign up for the more viewers of your website you will have



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Friday, June 23, 2006

Search engine optimization

Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing.Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results. These Search Engine Optimization methods leverage knowledge gained from a scientific understanding of the inner workings of search engines.

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SEO Program is designed for static, dynamic, corporate informational or e-commerce websites, which rely heavily on natural search engine traffic. Our methodologies and optimization techniques minimize your PPC dependence resulting in significant cost saving. More about Search Engine Optimization services

Meta Tags:
I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there is some merit and no drawbacks to using this tag

Navigational Links:
at the right or at the bottom, but not on the left, of the page. When the search engines "read" your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page.

Anchor Text:
Anchor text is the actual linking text on a site. It is what the user clicks on to navigate to that particular site or page.Your anchor text needs to be the keyword or phrase you are trying to target.


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When first starting out to create a website, especially if you are a beginner You can create your own web pages using a editor like Microsoft's Front Page.With this software, you can write your web page like you would any document and then drag and drop images easily. Some practice may be needed, by buying some templates, you can cerate a professional website for free or by using some of the free templates found on the Internet. Mainly in order for you to successfully present your ideas you have to create an effective layout design in an interesting manner whatever your topic may be.

Layout
Content
Application of graphic designs
Easy and quick navigation
Logo
Choosing colour

Layout format - this will serve as your guide for a good design. Primarily this context must encompass a clear and well organized content that will make everybody understand and appreciate. A simple design, layout makes it easier for you to build your website. The end result will be a website which your visitors will find easy to navigate and easy get whatever information they want.

Application of
graphic designs - you must be careful in choosing for the appropriate design that will best represent your projects.

Easy and quick navigation -Always see to it that you are able to include a link that will bring them back to the main page. create a navigation structure that is common for all the pages in your Web.Keep the use of hyperlinks inside your text paragraphs to a minimum. Don't use hyperlinks inside text paragraphs to send your visitors to every random page of your Web. If you must use hyperlinks, add them to the bottom of a paragraph or to the navigation menus of your site. A key aspect to making your visitors happy is insuring they go where they need to go, quickly and efficiently. Good navigation design comes from experience, and should be one of the most important aspects of your
website design project.

Logo - Create a simple logo to identity your website. Have a captivating tag line somewhere with the header, and write an About Us page which describes the uniqueness of your website. These will leave an impression for your visitors to remember your website.

Choosing colour- Have a clear color scheme based on the theme of your website. Choose carefully a set of colors you use for your background, text, border, tables and cells etc.The color scheme expresses the characters of your website and makes it unique and attractive.


one of the most important aspects you need to keep in mind at all times when choosing a website design firm or designing the website yourself. It is very important to remember that most of your visitors haven’t spoken to you yet and your site will be the first impression they have of your company. If your website design lacks professionalism and/or does not reflect that of a well established company, your new prospect can easily loose confidence.

1.Try and avoid run of the mill things like page counters, java text scrolling, flashing images, GIF images, signs which say “we are not ready.” Or, too many illustrations or animations, black grounds or fade ins.

2. Create a design which coveys in a stylish way what it has to. Instead of using downloaded illustrations use original ones.

3. Avoid things like heavy files or graphics. These will slow down your pages. GIF is better than JPEG files.

4. Think of the target audience and subject being addressed when designing. The overall effect should be that of exclusivity.


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